{"id":8640,"date":"2022-11-29T09:57:14","date_gmt":"2022-11-29T09:57:14","guid":{"rendered":"https:\/\/www.educatius.cz\/?page_id=8640"},"modified":"2024-09-18T09:29:48","modified_gmt":"2024-09-18T09:29:48","slug":"povolenia-cookies","status":"publish","type":"page","link":"https:\/\/www.educatius.cz\/povolenia-cookies","title":{"rendered":"Cookie policy"},"content":{"rendered":"\n<section class=\"banner-section\"><div class=\"inner-banner-section text-only text-center\" style=\"background:#410099\"><div class=\"inner-banner-wrap mx-auto\"><h1 style=\"color:#ffffff\">Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h1><p style=\"color:#ffffff\"><\/p><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-columns mt-3 is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"container\"><span><span><a href=\"https:\/\/www.educatius.cz\/\">Dom\u016f<\/a><\/span><\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns container is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<h2 class=\"wp-block-heading has-primary-blue-color has-text-color\" id=\"h-o-souborech-cookie-a-podobnych-technologiich\">O souborech cookie a podobn\u00fdch technologi\u00edch<\/h2>\n\n\n\n<p>Soubory cookie jsou mal\u00e9 datov\u00e9 soubory, kter\u00e9 umo\u017e\u0148uj\u00ed internetov\u00fdm str\u00e1nk\u00e1m nebo mobiln\u00edm aplikac\u00edm shroma\u017e\u010fovat a ukl\u00e1dat \u0159adu \u00fadaj\u016f ve va\u0161em stoln\u00edm po\u010d\u00edta\u010di, notebooku nebo mobiln\u00edm za\u0159\u00edzen\u00ed. Soubory cookie n\u00e1m pom\u00e1haj\u00ed poskytovat d\u016fle\u017eit\u00e9 funkce a vlastnosti na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch a v mobiln\u00edch aplikac\u00edch a pou\u017e\u00edv\u00e1me je ke zlep\u0161en\u00ed va\u0161\u00ed z\u00e1kaznick\u00e9 zku\u0161enosti. S na\u0161\u00edm svolen\u00edm mohou b\u00fdt soubory cookie jin\u00fdmi organizacemi umis\u0165ov\u00e1ny na na\u0161e internetov\u00e9 str\u00e1nky a mobiln\u00ed aplikace Soubory cookie pou\u017e\u00edv\u00e1me nap\u0159\u00edklad k n\u00e1sleduj\u00edc\u00edm \u00fa\u010del\u016fm:<\/p>\n\n\n\n<p><strong>Zlep\u0161en\u00ed fungov\u00e1n\u00ed na\u0161ich internetov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed<\/strong><\/p>\n\n\n\n<p>Soubory cookie n\u00e1m umo\u017e\u0148uj\u00ed vyhodnocovat a zlep\u0161ovat fungov\u00e1n\u00ed na\u0161ich internetov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed, abychom v\u00e1m mohli p\u0159izp\u016fsobit jejich pou\u017e\u00edv\u00e1n\u00ed a umo\u017enili v\u00e1m vyu\u017e\u00edvat mnoho jejich u\u017eite\u010dn\u00fdch funkc\u00ed. Soubory cookie n\u00e1m nap\u0159\u00edklad pom\u00e1haj\u00ed sledovat, co si rezervujete, kdy\u017e proch\u00e1z\u00edte jednotliv\u00fdmi f\u00e1zemi rezerva\u010dn\u00edho procesu; pom\u00e1haj\u00ed n\u00e1m zapamatovat si va\u0161e preference, nap\u0159\u00edklad posledn\u00ed vyhled\u00e1v\u00e1n\u00ed nebo u\u017e\u0161\u00ed seznam dovolen\u00fdch, a obsah va\u0161eho online n\u00e1kupn\u00edho ko\u0161\u00edku.<\/p>\n\n\n\n<p><strong>Zlep\u0161en\u00ed v\u00fdkonu na\u0161ich internetov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed<\/strong><\/p>\n\n\n\n<p>Soubory cookie n\u00e1m mohou pomoci pochopit, jak jsou na\u0161e internetov\u00e9 str\u00e1nky a mobiln\u00ed aplikace pou\u017e\u00edv\u00e1ny, nap\u0159\u00edklad t\u00edm, \u017ee n\u00e1m sd\u011bl\u00ed, zda se v\u00e1m p\u0159i proch\u00e1zen\u00ed zobrazuje chybov\u00e1 zpr\u00e1va, a testovat r\u016fzn\u00e9 n\u00e1vrhy na\u0161ich internetov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed. Anal\u00fdza internetov\u00fdch str\u00e1nek, v\u010detn\u011b slu\u017eby Google Analytics, poskytuje informace o po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich internetov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed, o tom, kter\u00e9 \u010d\u00e1sti na\u0161ich internetov\u00fdch str\u00e1nek a mobiln\u00edch aplikac\u00ed jsou nejobl\u00edben\u011bj\u0161\u00ed a zda existuj\u00ed n\u011bjak\u00e9 trendy, nap\u0159\u00edklad zda si jednu konkr\u00e9tn\u00ed str\u00e1nku prohl\u00ed\u017eej\u00ed p\u0159ev\u00e1\u017en\u011b lid\u00e9 v ur\u010dit\u00e9 zemi. Tyto soubory cookie n\u00e1m pom\u00e1haj\u00ed zlep\u0161ovat v\u00e1\u0161 u\u017eivatelsk\u00fd dojem.<\/p>\n\n\n\n<p><strong>Poskytov\u00e1n\u00ed relevantn\u00ed online reklamy<\/strong><\/p>\n\n\n\n<p>Soubory cookie pou\u017e\u00edv\u00e1me k tomu, abychom v\u00e1m na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch, mobiln\u00edch aplikac\u00edch a internetov\u00fdch str\u00e1nk\u00e1ch jin\u00fdch organizac\u00ed mohli poskytovat online reklamu, kter\u00e1 je pro v\u00e1s podle na\u0161eho n\u00e1zoru nejrelevantn\u011bj\u0161\u00ed. Tyto soubory cookie n\u00e1m nap\u0159\u00edklad pom\u00e1haj\u00ed navrhovat destinace a programy, o kter\u00e9 jste projevili z\u00e1jem, nebo produkty, kter\u00e9 by se v\u00e1m mohly l\u00edbit.<\/p>\n\n\n\n<p>Tyto soubory cookie mohou shroma\u017e\u010fovat \u00fadaje o va\u0161em chov\u00e1n\u00ed na internetu, nap\u0159\u00edklad va\u0161i IP adresu, internetovou str\u00e1nku, ze kter\u00e9 jste se p\u0159ipojili, a informace o historii prohl\u00ed\u017een\u00ed.<\/p>\n\n\n\n<p>To znamen\u00e1, \u017ee se v\u00e1m mohou zobrazovat na\u0161e reklamy na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch a na internetov\u00fdch str\u00e1nk\u00e1ch jin\u00fdch organizac\u00ed. Na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch a v mobiln\u00edch aplikac\u00edch se v\u00e1m mohou zobrazovat tak\u00e9 reklamy jin\u00fdch organizac\u00ed.<\/p>\n\n\n\n<p>Abychom v\u00e1m mohli poskytovat online reklamu, kter\u00e1 je pro v\u00e1s relevantn\u00ed, m\u016f\u017eeme tak\u00e9 kombinovat \u00fadaje, kter\u00e9 shroma\u017e\u010fujeme prost\u0159ednictv\u00edm soubor\u016f cookie v prohl\u00ed\u017ee\u010di va\u0161ich za\u0159\u00edzen\u00ed, s dal\u0161\u00edmi \u00fadaji, kter\u00e9 jsme shrom\u00e1\u017edili.<\/p>\n\n\n\n<p><strong>M\u011b\u0159en\u00ed \u00fa\u010dinnosti na\u0161\u00ed marketingov\u00e9 komunikace, v\u010detn\u011b online reklamy<\/strong><\/p>\n\n\n\n<p>Soubory cookie n\u00e1m mohou \u0159\u00edci, zda jste vid\u011bli ur\u010ditou reklamu a jak dlouh\u00e1 doba uplynula od t\u00e9 doby, co se v\u00e1m zobrazila. Tyto informace n\u00e1m umo\u017e\u0148uj\u00ed m\u011b\u0159it \u00fa\u010dinnost na\u0161ich online reklamn\u00edch kampan\u00ed a \u0159\u00eddit po\u010det zobrazen\u00ed reklamy, aby se p\u0159\u00edli\u0161 neopakovala. Soubory cookie pou\u017e\u00edv\u00e1me tak\u00e9 k m\u011b\u0159en\u00ed \u00fa\u010dinnosti na\u0161\u00ed marketingov\u00e9 komunikace, nap\u0159\u00edklad n\u00e1m sd\u011bluj\u00ed, zda jste otev\u0159eli marketingov\u00fd e-mail, kter\u00fd jsme v\u00e1m zaslali.<\/p>\n\n\n\n<p><strong>Va\u0161e volby, pokud jde o soubory cookie<\/strong><\/p>\n\n\n\n<p>Pomoc\u00ed nastaven\u00ed prohl\u00ed\u017ee\u010de m\u016f\u017eete p\u0159ij\u00edmat nebo odm\u00edtat nov\u00e9 soubory cookie a odstra\u0148ovat st\u00e1vaj\u00edc\u00ed soubory cookie. M\u016f\u017eete tak\u00e9 nastavit prohl\u00ed\u017ee\u010d tak, aby v\u00e1s upozornil poka\u017ed\u00e9, kdy\u017e jsou do va\u0161eho po\u010d\u00edta\u010de nebo jin\u00e9ho za\u0159\u00edzen\u00ed um\u00edst\u011bny nov\u00e9 soubory cookie.<\/p>\n\n\n\n<p>Pokud se rozhodnete n\u011bkter\u00e9 nebo v\u0161echny soubory cookie zak\u00e1zat, je mo\u017en\u00e9, \u017ee nebudete moci pln\u011b vyu\u017e\u00edvat na\u0161e internetov\u00e9 str\u00e1nky nebo mobiln\u00ed aplikace.<\/p>\n\n\n\n<p>Tam, kde na internetov\u00fdch str\u00e1nk\u00e1ch jin\u00fdch organizac\u00ed zobrazujeme personalizovan\u00e9 reklamy, se obvykle zobraz\u00ed ikona AdChoices. Kliknut\u00edm na tuto ikonu se v\u00e1m zobraz\u00ed konkr\u00e9tn\u00ed pokyny, jak ovl\u00e1dat sv\u00e9 preference v oblasti online reklamy.<\/p>\n\n\n\n<p><strong>Zm\u011bny na\u0161eho Prohl\u00e1\u0161en\u00ed<\/strong><\/p>\n\n\n\n<p>Toto Prohl\u00e1\u0161en\u00ed nahrazuje v\u0161echny p\u0159edchoz\u00ed verze. Toto Prohl\u00e1\u0161en\u00ed m\u016f\u017eeme kdykoli zm\u011bnit, proto jej pros\u00edm pravideln\u011b kontrolujte na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch, zda neobsahuje n\u011bjak\u00e9 aktualizace. Pokud budou zm\u011bny v\u00fdznamn\u00e9, uvedeme na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch v\u00fdrazn\u00e9 upozorn\u011bn\u00ed.<\/p>\n\n\n\n<p><strong>Posledn\u00ed aktualizace: 24. kv\u011btna 2018<\/strong><\/p>\n\n\n\n<p><strong>Vysv\u011btlivky:<\/strong><\/p>\n\n\n\n<p><strong>Anal\u00fdza internetov\u00fdch str\u00e1nek<\/strong>: Anal\u00fdza internetov\u00fdch str\u00e1nek, v\u010detn\u011b slu\u017eby Google Analytics, n\u00e1m pom\u00e1h\u00e1 pochopit, jak n\u00e1v\u0161t\u011bvn\u00edci pracuj\u00ed s na\u0161imi internetov\u00fdmi str\u00e1nkami. M\u016f\u017eeme si prohl\u00ed\u017eet r\u016fzn\u00e9 p\u0159ehledy o tom, jak n\u00e1v\u0161t\u011bvn\u00edci pracuj\u00ed s na\u0161imi internetov\u00fdmi str\u00e1nkami a mobiln\u00edmi aplikacemi, abychom je mohli vylep\u0161ovat.<\/p>\n\n\n\n<p>Anal\u00fdza internetov\u00fdch str\u00e1nek pou\u017e\u00edv\u00e1 ke sledov\u00e1n\u00ed interakc\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f soubory cookie prvn\u00ed strany, jako je tomu v na\u0161em p\u0159\u00edpad\u011b, kdy se pou\u017e\u00edvaj\u00ed ke shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o tom, jak n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed na\u0161e internetov\u00e9 str\u00e1nky a mobiln\u00ed aplikace. Tyto informace pak pou\u017e\u00edv\u00e1me k sestavov\u00e1n\u00ed zpr\u00e1v a pom\u00e1haj\u00ed n\u00e1m zlep\u0161ovat na\u0161e str\u00e1nky.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad slu\u017eba Google Analytics shroma\u017e\u010fuje informace anonymn\u011b. Pod\u00e1v\u00e1 zpr\u00e1vy o trendech na internetov\u00fdch str\u00e1nk\u00e1ch, ani\u017e by identifikovala jednotliv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. Slu\u017ebu Google Analytics m\u016f\u017eete odhl\u00e1sit, ani\u017e by ovlivnila zp\u016fsob, jak\u00fdm nav\u0161t\u011bvujete na\u0161e str\u00e1nky \u2013 dal\u0161\u00ed informace o odhl\u00e1\u0161en\u00ed ze sledov\u00e1n\u00ed slu\u017ebou Google Analytics na v\u0161ech internetov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edv\u00e1te, naleznete na str\u00e1nce <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>. <\/p>\n\n\n\n<p><strong>Online reklama:<\/strong> Marketingov\u00e1 sd\u011blen\u00ed, kter\u00e1 m\u016f\u017eete vid\u011bt na internetu.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O souborech cookie a podobn\u00fdch technologi\u00edch Soubory cookie jsou mal\u00e9 datov\u00e9 soubory, kter\u00e9 umo\u017e\u0148uj\u00ed internetov\u00fdm str\u00e1nk\u00e1m nebo mobiln\u00edm aplikac\u00edm shroma\u017e\u010fovat a ukl\u00e1dat \u0159adu \u00fadaj\u016f ve va\u0161em stoln\u00edm po\u010d\u00edta\u010di, notebooku nebo mobiln\u00edm za\u0159\u00edzen\u00ed. Soubory cookie n\u00e1m pom\u00e1haj\u00ed poskytovat d\u016fle\u017eit\u00e9 funkce a vlastnosti na na\u0161ich internetov\u00fdch str\u00e1nk\u00e1ch a v mobiln\u00edch aplikac\u00edch a pou\u017e\u00edv\u00e1me je ke zlep\u0161en\u00ed va\u0161\u00ed [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"school_category":[],"wf_page_folders":[355],"class_list":["post-8640","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Povolenia cookies | Educatius<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.educatius.cz\/povolenia-cookies\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookie policy\" \/>\n<meta property=\"og:description\" content=\"O souborech cookie a podobn\u00fdch technologi\u00edch Soubory cookie jsou mal\u00e9 datov\u00e9 soubory, kter\u00e9 umo\u017e\u0148uj\u00ed internetov\u00fdm str\u00e1nk\u00e1m nebo mobiln\u00edm aplikac\u00edm shroma\u017e\u010fovat a ukl\u00e1dat \u0159adu \u00fadaj\u016f ve va\u0161em stoln\u00edm po\u010d\u00edta\u010di, notebooku nebo mobiln\u00edm za\u0159\u00edzen\u00ed. 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